Good Good Golf Deletes Controversial Video After Backlash Over Violence Toward Women

Good Good Golf, a leading YouTube golf channel and title sponsor of the upcoming Good Good Championship (Nov. 12-15, Austin, Texas), posted a promotional video for a Callaway driver that quickly drew criticism. The video was removed by Good Good and Callaway late Friday after viewers condemned the depiction of violence against women. Clips continued to circulate on social media despite the takedown.

Associated Press

Launched in 2020, Good Good Golf has become one of the sport’s largest creator networks, featuring eight men and four women in golf challenges, made-for-TV shows, and merchandise. The channel partnered with Callaway Golf in 2023, and the PGA Tour has increasingly embraced creator-driven content, naming Good Good the title sponsor of a new FedEx Cup Fall event this season.

Associated Press

• Callaway Golf expressed disappointment and appreciation for Good Good’s corrective action, emphasizing a shared goal of a more inclusive golf environment.

Associated Press

The episode highlights the tension between influencer marketing and the sport’s broader push for diversity and respect. As creator-driven content becomes integral to the PGA Tour’s outreach strategy, sponsors and governing bodies are being held accountable for the messages conveyed in promotional material. The swift removal and public apologies suggest heightened sensitivity to gender-based violence depictions and a willingness among partners to address missteps quickly.

Associated Press

• “We are disappointed by the content that was posted, and are appreciative of Good Good for addressing this. We look forward to working together to ensure a more inclusive space in golf,” — Callaway Golf

Associated Press