Divine App Aims to Revive Vine’s Six-Second Video Spirit

Divine, a new social-media platform, officially opened to the public after nine months of development and beta testing. The app offers a scrolling feed of six-second looping videos and provides access to an archive of more than two million original Vine posts. Although inspired by Vine—originally launched in 2012 and later acquired by X (formerly Twitter)—Divine is not formally affiliated with the defunct service. Early reports indicate the platform has attracted roughly 100 000 users and secured its first brand partnership with Taco Bell.

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Vine pioneered short-form video content and helped launch the careers of creators such as Logan Paul and Shawn Mendes. After being bought by Twitter for $30 million, Vine struggled to compete with emerging short-form features on Instagram and other rivals, leading to its shutdown in 2017. Volunteer archivists preserved much of the original content, which Divine now incorporates into its library.

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Divine’s founder, who goes by Rabble and is an early Twitter employee, says the service will block AI-generated videos using multiple detection methods. Users can view a detailed explanation of the “For You” algorithm and select from alternative feeds—e.g., animal-focused or style-focused streams. Built on a decentralized digital infrastructure comparable to Mastodon and Bluesky, Divine allows content and profile migration to other platforms and offers open-source tools for community creation.

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Rabble, backed by Twitter co-founder Jack Dorsey, emphasizes human creativity over what he describes as “AI slop,” arguing that the app provides greater transparency and user agency. He also frames Divine as a response to growing frustration with algorithmic control and moderation on mainstream platforms, especially after the controversial sale of X to Elon Musk.

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• “I look forward to a place where we can have a better idea of what healthy social media is, and where people think that it doesn’t have to be this sort of nightmarish hellscape,” — Rabble

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