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Micro1 Outbids Google for Spirit Airlines Data Deal

8/23/2026

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Story summary
  • Google won a $10 million bid to purchase Spirit Airlines’ data.
  • The dataset includes about 100 million emails, 500 million Teams messages and tens of millions of code lines.
  • Google says the data will be anonymized and used to improve its AI products.
  • Spirit flight-attendant union objected, causing the court hearing to be postponed to September 9.
  • Micro1 later submitted a $12.5 million offer, outbidding Google’s proposal.