Trump Media’s Truth API Gains Mid-Teen Customer Base Amid Scrutiny

Trump Media & Technology Group (TMTG) introduced its “Truth API” earlier this month, a subscription service that provides paying firms direct, real-time access to President Donald Trump’s posts on Truth Social. The tiered product can cost as much as $100,000 per month. Two weeks earlier, McGurn had said that “more than 10” agreements had been signed, suggesting a rapid increase in uptake.

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McGurn defended the offering as a legitimate business model that meets demand from “deep-pocketed” firms seeking timely information. He noted that President Donald Trump remains TMTG’s top shareholder, with his stake held in a revocable trust, underscoring the company’s close ties to the former president. The CEO framed the growing subscriber base as evidence that the market values the ability to receive Trump’s statements directly, without delay.

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Critics have raised concerns that the Truth API creates an uneven playing field. Because President Trump frequently makes market-moving announcements on Truth Social, the service could enable wealthy firms to act on material information before it reaches the broader public, potentially constituting a form of insider advantage. The criticism centers on the ethical implications of monetizing political communication for profit.

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• Service cost: up to $100,000 per month.

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• Customer count: mid-teens (approximately 15-19) as of the latest statement.

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• Earlier metric: “more than 10” agreements reported two weeks prior to the current figure.

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• “We're getting into the mid-teens now, and we're climbing,” — Kevin McGurn, media interim CEO — Kevin McGurn, interim CEO

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