Story perspectives

Disney and NFL Launch 32-Team Champion Apparel Collection

8/25/2026

Summary

Story summary

Disney and the NFL launched the Disney-Champion apparel collection on August 24, 2026.
The collection pairs each of the 32 NFL teams with Disney, Pixar, Marvel or Star Wars characters.
Prices range from $29 for kids’ tees to $119 for adult sweatshirts.
Items are sold on DisneyStore.com, Fanatics.com, NFLShop.com and select Lids locations.

History

Historical Context

In 2009, The Walt Disney Company acquired Marvel Entertainment for $4 billion, dramatically expanding its portfolio of superhero franchises and setting a precedent for cross-industry branding. Disney's 2016 partnership with the NFL to sell co-branded merchandise generated roughly $150 million in revenue across online and retail channels. The 2026 Disney-Champion line mirrors that precedent, pairing each NFL team with Disney, Pixar, Marvel or Star Wars characters sold through DisneyStore.com, Fanatics.com and Lids. This synergy amplifies franchise visibility, drives multi-billion-dollar merchandising cycles, and signals deeper integration of entertainment IP into American sports culture.

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Story summary

Disney and the NFL launched the Disney-Champion apparel collection on August 24, 2026.
The collection pairs each of the 32 NFL teams with Disney, Pixar, Marvel or Star Wars characters.
Prices range from $29 for kids’ tees to $119 for adult sweatshirts.
Items are sold on DisneyStore.com, Fanatics.com, NFLShop.com and select Lids locations.

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