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Wendy’s hires Tariq Hassan as chief marketing officer

8/25/2026

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Summary

Story summary

Wendy’s appoints former McDonald’s executive Tariq Hassan as chief marketing and customer growth officer.
He succeeds U.S. CMO Lindsay Radkoski, who will depart after a transition period.
Wendy’s recorded a 7% decline in U.S. same-restaurant sales for the latest quarter, its sixth straight drop.
CEO Bob Wright said the hire is a meaningful step toward returning Wendy’s to profitable growth.

History

Historical Context

In 2003 McDonald’s launched the “I’m Lovin’ It” campaign, its first global advertising effort created after the chain’s first annual loss in 2002. The slogan rolled out worldwide through 2004, with new packaging featuring more than 30 people. Wendy’s 2024 hiring of former McDonald’s executive Tariq Hassan echoes that turnaround-focused branding push.

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Story summary

Wendy’s appoints former McDonald’s executive Tariq Hassan as chief marketing and customer growth officer.
He succeeds U.S. CMO Lindsay Radkoski, who will depart after a transition period.
Wendy’s recorded a 7% decline in U.S. same-restaurant sales for the latest quarter, its sixth straight drop.
CEO Bob Wright said the hire is a meaningful step toward returning Wendy’s to profitable growth.

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