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Social-Media Jabs Highlight 2028 Democratic Contest Over Black Voter Outreach

8/25/2026, 10:10:13 PM

The Social-Media Spar Over Black Voter Outreach in South Carolina

Communications director Izzy Gardon, a senior aide to California Governor Gavin Newsom, mocked former Transportation Secretary Pete Buttigieg’s recent visit to the Orangeburg branch of the NAACP in South Carolina. Great night with the Orangeburg Branch of the NAACP.” The exchange has drawn attention as both candidates vie for support among Black voters ahead of the 2028 Democratic primary, which will feature South Carolina’s early nominating contest.

Background: 2028 Democratic Primary and Southern Strategy

South Carolina is expected to play a pivotal role in the 2028 nomination, prompting candidates to court Black voters in the region. Recent criticism from Atlanta Mayor Andre Dickens, who accused the Democratic National Committee of “abandoning the South” and “abandoning Black voters,” underscores intra-party concerns.

Official Statements & Responses

Ross has not responded to requests for comment. The DNC’s position on the outreach dispute was not directly addressed in the available statements.

Verbatim Quote

“Pete returned to Orangeburg, SC! Great night with the Orangeburg Branch of the NAACP,” — Aida Ross — Aida Ross, Representative for Pete Buttigieg