Hyundai Accelerates U.S. Production and Global Product Rollout

On August 26 (scheduled), Hyundai Motor announced a $26 billion investment plan through 2028 that could expand the Georgia “Metaplant” from its current 500,000-unit capacity to between 700,000 and 800,000 units. The plan includes launching more than 100 new or refreshed models worldwide by 2030, with 58 slated for North America. Hyundai also aims to raise its U.S. production share from roughly 40 % in 2024 to at least 80 % by the decade’s end.

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Hyundai entered the U.S. market in 1986, followed by Kia in 1993. Over the past decade the group’s U.S. market share rose from 8.4 % in 2020 to 11.8 % in the first half of 2024, according to Mobility Global. The company’s “Bold 2030 Vision” targets a 35 % increase in global sales to 5.55 million vehicles and a 6 % global market-share goal.

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• U.S. market share: 8.4 % (2020) -> 11.8 % (H1 2024).

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• Investment: $26 billion through 2028; $7.6 billion already allocated to the Georgia plant.

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• Production capacity target: 500,000 units now -> 700,000-800,000 units by 2028.

Hyundai Motor to expand global production capacity, launch over 100 models by 2030

• Vehicle rollout: >100 new/updated models globally by 2030; 58 in North America, 49 in Korea, 41 in Europe, 26 in India, 22 in China.

Hyundai Motor to expand global production capacity, launch over 100 models by 2030

• Electrified lineup: 10 new hybrid models in North America; first extended-range EV (EREV) – the Santa Fe EREV – slated for U.S. production in Alabama in early 2027, promising over 600 miles combined range.

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• Hybrid sales: U.S. hybrid sales rose 71 % in Q2 2026; hybrids projected to represent 50 % of North American sales by 2030.

Hyundai Motor to expand global production capacity, launch over 100 models by 2030

Executive Chair Euisun Chung linked the investment to market demand and recent tariff policy, noting expansion began before the tariffs were announced. He said “speed doesn’t matter” compared with long-term fundamentals. Hyundai described the rollout as a “product offensive across every region,” targeting “white spaces” where the brand is under-represented.

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• “My top three priorities are U-S-A,” — José Muñoz, CEO

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• “For that purpose, we need to add more capacity," Muñoz said.” — José Muñoz, CEO

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• “Our fundamentals have never been stronger,” — CEO José Muñoz

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• Capacity expansion: Georgia Metaplant to reach up to 800,000 units by 2028.

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• Model launches: New Tucson and Tucson Hybrid later in 2026; Santa Fe EREV in early 2027; Genesis GV80 hybrid slated for September.

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• Electrification: Next-gen Pleos Connect infotainment in the IONIQ 3 and high-output battery cells for the 2027 EREV.

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• Global production: Total capacity projected to rise by 1.27 million units to 2030, supporting the 100-plus model rollout.

Hyundai Motor to expand global production capacity, launch over 100 models by 2030

• Margin target: Operating margin to exceed 9 % for 2030, up from the prior 8-9 % range.

Hyundai Motor to expand global production capacity, launch over 100 models by 2030

These initiatives position Hyundai to deepen its U.S. footprint while pursuing growth across electric, hybrid, and performance segments worldwide.

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