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Story summary
- Matt, a gay man from Crewe, returned for Crewe Pride in June 2026.
- He left Crewe at age 18 in 2015 because he felt unaccepted.
- He described the Pride weekend as a significant homecoming that showed the town’s changed attitude.
- Several UK councils have recently withdrawn support for Pride festivals.
- Major brands are hesitant to sponsor Pride events over perceived ‘woke’ associations.
