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Story summary
- General Mills removed artificial colors from all its cereals, including Lucky Charms and Trix.
- The company now uses fruit, vegetable, turmeric and paprika-derived dyes for cereal colors.
- General Mills reports 90% of its U.S. retail products are already free of artificial dyes.
- Texas Attorney General Ken Paxton agreed General Mills will eliminate synthetic dyes from all products by end of 2027.
- Target will stop selling colored cereals by May 2027.
