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Yash Signs Lionsgate Deal to Promote John Wick, Rambo

8/27/2026

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Story summary
  • Yash signed a deal with Lionsgate to promote select theatrical releases.
  • The partnership will amplify Lionsgate’s John Rambo campaign and John Wick spinoff Caine in India and diaspora markets.
  • Yash brings 25 million followers and his agent Avinash Bidaia negotiated the agreement.
  • Lionsgate will distribute Yash’s Toxic: A Fairytale for Grown-Ups, released Aug 26 in North America Prime Media.
  • Stunts were choreographed by J.J. Perry, who worked on John Wick and Fast & Furious movies.