Story perspectives
Yash Signs Lionsgate Deal to Promote John Wick, Rambo
8/27/2026
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Story summary
- Yash signed a deal with Lionsgate to promote select theatrical releases.
- The partnership will amplify Lionsgate’s John Rambo campaign and John Wick spinoff Caine in India and diaspora markets.
- Yash brings 25 million followers and his agent Avinash Bidaia negotiated the agreement.
- Lionsgate will distribute Yash’s Toxic: A Fairytale for Grown-Ups, released Aug 26 in North America Prime Media.
- Stunts were choreographed by J.J. Perry, who worked on John Wick and Fast & Furious movies.
