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Man City Unveils 2026-27 Third Kit After Fan Vote

8/28/2026

32 5 Full Breakdown

Summary

Manchester City Launches Kit

Manchester City unveiled its 2026-27 third kit, designed by fan Elliott with Puma AI Creator.
Over 200 countries submitted more than 180,000 designs, with 1.7 million votes selecting the winner.
The jersey features sky-blue and navy vertical stripes on a white base, recalling the 2013-14 third kit.
Erling Haaland and Manchester City will wear the AI-created third jersey throughout the 2026-27 season.

Summary

City Offers Discount

The club will sell the third kit with a 10% discount to members and season ticket holders.
The launch featured a three-day digital out-of-home takeover across Manchester’s city centre.
Puma’s AI Creator generates kit designs from prompts in seconds, accelerating creation.
The campaign’s tagline ‘designed by one of us, chosen by all of us’ stresses community involvement.

History

Historical Context

Following Nike’s 2007 launch of the Nike+ digital platform, the brand’s move toward fan-driven shoe design inspired competitors. By 2023 Puma introduced an AI Creator trial that let supporters submit designs, and for Manchester City’s 2026-27 third kit a fan-designed Puma AI model was selected through a massive vote and later worn by striker Erling Haaland.

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Manchester City Launches Kit

Manchester City unveiled its 2026-27 third kit, designed by fan Elliott with Puma AI Creator.
Over 200 countries submitted more than 180,000 designs, with 1.7 million votes selecting the winner.
The jersey features sky-blue and navy vertical stripes on a white base, recalling the 2013-14 third kit.
Erling Haaland and Manchester City will wear the AI-created third jersey throughout the 2026-27 season.

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