Story perspectives
Matt Brittin Proposes YouTube-Style BBC iPlayer Overhaul
8/28/2026
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Story summary
- Matt Brittin proposes converting iPlayer into a YouTube-style platform with a public-service algorithm.
- He says iPlayer fell behind rivals because it prioritized content spend over technology.
- Brittin notes the BBC lost about £1.3 bn in revenue over the last decade.
- He warns cutting up to 2,000 jobs to save £500 m is difficult but necessary, with 90% staff staying.
