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Apple Raises Apple TV+ Price to $14.99 Monthly

8/28/2026

28 4 Full Breakdown

Summary

Apple Raises Prices

Apple Inc. will raise the U.S. monthly Apple TV price to $14.99 on August 28.
The annual Apple TV subscription will increase to $119, up from $99, effective August 28.
This is the fourth price hike in four years, tripling the 2019 launch price.
Existing Apple TV subscribers receive roughly one month’s notice before the higher rate applies.

Summary

Apple Holds Price

Apple keeps Apple TV+ at INR99 per month in India, unchanged since its 2019 launch, remaining the market’s cheapest option.
Apple says hardware and service price hikes stem from a global RAM and storage shortage driven by AI data-center demand.
Apple offers three months free Apple TV+ with new iPhone purchases, a benefit now less valuable after the price increase.

History

Historical Context

In July 2011 Netflix split its DVD and streaming plans and raised the streaming price to $9.99, prompting a backlash that cost roughly 800,000 U.S. subscribers and drove the stock below $53 per share. The same year the company launched its first original series, House of Cards, marking a shift toward exclusive content that has become a standard pricing lever for streaming services.

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Apple Raises Prices

Apple Inc. will raise the U.S. monthly Apple TV price to $14.99 on August 28.
The annual Apple TV subscription will increase to $119, up from $99, effective August 28.
This is the fourth price hike in four years, tripling the 2019 launch price.
Existing Apple TV subscribers receive roughly one month’s notice before the higher rate applies.

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