Drooid Logo
Back to today’s briefing

Story perspectives

47% of U.S. consumers expect holiday spending flat

8/28/2026

22 3 Full Breakdown

1 of 2

McKinsey Predicts Holiday Spending
  • McKinsey reports 47% of U.S. consumers expect holiday spending to match last year.
  • McKinsey reports 23% plan to increase holiday spending while 21% intend to cut back.
  • 46% of shoppers say they will use AI tools to compare prices and find deals during holidays.
  • ING notes July 2026 personal spending was flat month-on-month, while disposable income rose 0.4%.
1 / 2