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Chelsea Signs Circle as 2026/27 Shirt Sponsor

8/28/2026

36 5 Full Breakdown

Summary

Story summary

Chelsea FC signed Circle Internet Group as its principal front-of-shirt sponsor for 2026/27.
The deal makes Circle the Premier League’s first cryptocurrency financial-services firm as principal shirt sponsor.
Chelsea reportedly sought about £65 million ($88.3 million) per season for the sponsorship.
Circle’s USDC logo will appear on men’s, women’s and academy kits debuting 28 August 2026 at Stamford Bridge.

History

Historical Context

In 2022 Tottenham secured a £45 million-per-season kit deal with Crypto.com, the Premier League’s first cryptocurrency sponsor, echoing the club’s early commercial moves such as Holsten’s shirt logo in 1983. Chelsea’s 2026-27 USDC partnership for £65 million a season shows financial firms now copying Tottenham’s model, reshaping club revenue and inviting regulatory scrutiny.

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Story summary

Chelsea FC signed Circle Internet Group as its principal front-of-shirt sponsor for 2026/27.
The deal makes Circle the Premier League’s first cryptocurrency financial-services firm as principal shirt sponsor.
Chelsea reportedly sought about £65 million ($88.3 million) per season for the sponsorship.
Circle’s USDC logo will appear on men’s, women’s and academy kits debuting 28 August 2026 at Stamford Bridge.

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