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Netflix, Disney+ Cut Subscription Price Hike Pace to 14%

8/29/2026

29 7 Full Breakdown

Summary

Story summary

Netflix, Disney+ and Amazon Prime Video reduced average subscription price hikes to 14% for 2025-26.
The average dollar increase dropped from $1.67 to $1.54 per subscription between 2023-24 and 2025-26.
Ad-free tiers saw $1.61 hikes, while ad-supported plans rose $1.21, widening the price gap.
Deloitte’s March 2026 study found 73% of U.S. consumers are tired of price hikes.

History

Historical Context

After Netflix raised its streaming price to $7.99 in July 2011 and announced the Qwikster split, about 800,000 U.S. subscribers left, driving the stock below $53 per share. The backlash forced the company to abandon the split, accelerate original productions such as *House of Cards*, and adopt modest price tweaks in later years to retain price-sensitive viewers.

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Story summary

Netflix, Disney+ and Amazon Prime Video reduced average subscription price hikes to 14% for 2025-26.
The average dollar increase dropped from $1.67 to $1.54 per subscription between 2023-24 and 2025-26.
Ad-free tiers saw $1.61 hikes, while ad-supported plans rose $1.21, widening the price gap.
Deloitte’s March 2026 study found 73% of U.S. consumers are tired of price hikes.

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