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Xbox CEO Rebrands Project Helix as 2027 Device Family

8/29/2026

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Summary

Story summary

Xbox CEO Asha Sharma announced Project Helix will be a family of devices, not a single console.
The Helix family will run both Xbox titles and PC games.
Microsoft’s multi-year partnership with AMD includes the Helix portfolio.
AMD said it will support a 2027 launch and Helix will not reach alpha until 2027.
Sharma warned consumers won’t spend thousands on a console generation, suggesting new business models.

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Story summary

Xbox CEO Asha Sharma announced Project Helix will be a family of devices, not a single console.
The Helix family will run both Xbox titles and PC games.
Microsoft’s multi-year partnership with AMD includes the Helix portfolio.
AMD said it will support a 2027 launch and Helix will not reach alpha until 2027.
Sharma warned consumers won’t spend thousands on a console generation, suggesting new business models.