Drooid Logo
Back to today’s briefing

Story perspectives

Mondelez Reformulates UK Ritz Crackers With 80% Less Fat

8/29/2026

29 5 Full Breakdown

1 of 1

Story summary
  • Mondelez International reformulated Ritz crackers in the United Kingdom to contain 80% less saturated fat.
  • The UK banned online advertising of high-fat, salt and sugar (HFSS) products starting January 2026.
  • The Food and Drink Federation says 80% of reformulated products may fail the proposed Nutrient Profiling Model.
  • Mondelez has spent £40 million since 2020 on UK reformulation, employing over 750 scientists at Bournville and RSSL.