Story perspectives
Mondelez Reformulates UK Ritz Crackers With 80% Less Fat
8/29/2026
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Story summary
- Mondelez International reformulated Ritz crackers in the United Kingdom to contain 80% less saturated fat.
- The UK banned online advertising of high-fat, salt and sugar (HFSS) products starting January 2026.
- The Food and Drink Federation says 80% of reformulated products may fail the proposed Nutrient Profiling Model.
- Mondelez has spent £40 million since 2020 on UK reformulation, employing over 750 scientists at Bournville and RSSL.
