Full Breakdown
Good Good Golf Ad Triggers Collapse of Callaway Partnership and PGA Tour Sponsorship
8/31/2026, 1:48:49 AM
The Controversial Ad and Immediate Fallout
In August 2026, Good Good Golf released a 60-second video promoting a co-branded Callaway Quantum driver. Online reaction labeled the scene a depiction of violence against women, prompting the video’s removal within hours. Within days, Callaway announced it was ending its three-year sponsorship of Good Good and the planned Austin PGA Tour event (Nov. 12-15). The PGA Tour confirmed the title-sponsor withdrawal but said the tournament would still be held under the name “Austin Championship.” Golf Channel also halted production of the “Big Break x Good Good” series tied to the sponsorship.
Official Statements & Responses
- The PGA Tour said the situation was “fluid” and emphasized its commitment to a welcoming environment for all golfers.
- Callaway CEO Chip Brewer admitted the company approved the video before posting, stating that the approval “should never have happened,” and announced internal and external investigations, revised approval procedures, and a $1 million donation to groups preventing violence against women.
- Golf Channel issued a statement that, because the series could no longer be completed, it would not finish the season but plans to return the show next year.
Criticism and Accusations
Good Good CEO Matt Kendrick publicly accused Callaway of a “coordinated media blitz,” alleging the brand asked for the ad, approved it, then shifted blame onto Good Good while offering a charitable pledge to mitigate backlash.
Impact on PGA Tour Events and Broadcasts
The sponsorship loss removed a major title sponsor from the Austin tournament, though the event proceeds without a named sponsor. The cancellation of the “Big Break x Good Good” series eliminates a platform that would have granted the winner a tournament exemption, reducing exposure for the creator network within professional golf.
Verbatim Quotes
- “After thoughtful discussions with the PGA Tour and careful reflection, we have decided to step away as sponsor of the tour event in Austin this fall,” — Good Good, the CEO
- “Following recent developments involving Good Good, and including the fact that the intended outcome of the series can no longer be fulfilled, Golf Channel will not be able to complete this season of Big Break as planned,” — Golf Channel
- “I personally want to apologize for playing a role in this skit [and] this ad at the magnitude that I did,” — Garrett Clark, good good cofounder
- “While the video was produced by Good Good, it was approved by Callaway prior to posting. That approval should never have happened,” — Chip Brewer, one from CEO
- “Interesting that @CallawayGolf asks us to make an ad then approves it then asks us to take the fall then drops us in a coordinated media blitz and covers it up by giving a million dollars away thinking everyone will be ok with it,” — Over Ad Matt Kendrick, good good CEO
