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General Mills Drops Artificial Colors From All U.S. Cereals

8/31/2026

34 4 Full Breakdown

Summary

Story summary

General Mills removed artificial colors from its entire U.S. cereal lineup.
General Mills says 90% of its U.S. retail portfolio is dye-free, with the remaining 10% slated for 2027.
General Mills aims to eliminate synthetic colors from fruit snacks and baking mixes by the end of 2027.
General Mills will launch over twice as many high-protein, high-fiber products in 2026-27 as in 2024.

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Story summary

General Mills removed artificial colors from its entire U.S. cereal lineup.
General Mills says 90% of its U.S. retail portfolio is dye-free, with the remaining 10% slated for 2027.
General Mills aims to eliminate synthetic colors from fruit snacks and baking mixes by the end of 2027.
General Mills will launch over twice as many high-protein, high-fiber products in 2026-27 as in 2024.