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SBS Wins Exclusive Rights to Broadcast 2030 FIFA World Cup

9/1/2026

16 2 Full Breakdown

Summary

Story summary

SBS secured exclusive rights to broadcast the 2030 FIFA World Cup live and free across Australia.
The agreement is worth more than $30 million, exceeding the rumored price for the 2026 tournament.
The deal extends SBS’s 40-year partnership with FIFA that began in 1986.
SBS will air all 104 matches on television, video and radio platforms.
SBS will sell advertising and offers a gambling-ad opt-out on its On Demand service.

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Story summary

SBS secured exclusive rights to broadcast the 2030 FIFA World Cup live and free across Australia.
The agreement is worth more than $30 million, exceeding the rumored price for the 2026 tournament.
The deal extends SBS’s 40-year partnership with FIFA that began in 1986.
SBS will air all 104 matches on television, video and radio platforms.
SBS will sell advertising and offers a gambling-ad opt-out on its On Demand service.