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Tim Cook Hands CEO Role to John Ternus

9/1/2026

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Summary

Story summary

Tim Cook hands over the chief executive role to hardware chief John Ternus on September 1, 2026.
Cook led Apple for 15 years, growing market value from $350 billion in 2011 to $4.6 trillion.
Apple’s services generated $109 billion in 2025, representing over 25% of revenue.
Ternus, a 25-year hardware veteran, will present the iPhone launch on September 9, 2026.

History

Historical Context

After returning to Microsoft in February 2024 as CoreAI president, Asha Sharma was appointed Xbox EVP and CEO on February 20 2026, succeeding Phil Spencer despite no gaming background. She lowered Game Pass Ultimate pricing, ended the “This is an Xbox” marketing campaign, and in July announced a restructuring affecting roughly 3,200 jobs, reshaping Microsoft’s console strategy.

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Story summary

Tim Cook hands over the chief executive role to hardware chief John Ternus on September 1, 2026.
Cook led Apple for 15 years, growing market value from $350 billion in 2011 to $4.6 trillion.
Apple’s services generated $109 billion in 2025, representing over 25% of revenue.
Ternus, a 25-year hardware veteran, will present the iPhone launch on September 9, 2026.

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