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Meta’s Q2 ad revenue jumps 27%, gains market share

9/2/2026

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Story summary
  • Meta Platforms' advertising revenue rose 27% YoY in Q2, adding two percentage points of digital-ad market share.
  • Meta announced a consumer AI agent called Hatch to debut inside Instagram and WhatsApp.
  • Bank of America estimates Hatch could include a premium tier costing up to $199.99 per month.
  • Meta agreed to pay up to $18 billion to settle U.S. youth-social-media-addition claims.