Mayday Health's Plane Banner Stunt Prompts Kentucky Investigation

During the Kentucky State Fair in Louisville, a small aircraft towed a banner that read “Abortion Pills By Mail,” directing viewers to Mayday Health, a New York-based nonprofit that helps women obtain medication abortions by mail. Mayday Health was founded by Olivia Raisner, a former traveling content director for President Joe Biden’s Office of Digital Strategy. The stunt targeted Kentucky, one of more than a dozen states that prohibit medication abortions using the drug mifepristone.

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Mayday Health has previously advertised abortion-pill access at venues such as the U.S. Open in New York and gas stations in South Dakota. In January, Kentucky Attorney General Russell Coleman launched an investigation after the group placed ads on state gas pumps. The organization’s website not only explains how to order pills but also links to “secretive” services that ship the medication nationwide, often without prescription verification.

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Attorney General Russell Coleman said his office is investigating the banner and will not tolerate what he described as “illegal danger.” Mayday Health’s founder, Olivia Raisner, defended the campaign as protected speech, arguing that the group merely shares information about safe, effective abortion medication in states where clinics are restricted.

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Kentucky’s abortion count is reported to have risen from roughly 950 in 2023 to about 2,970 in 2024, reflecting a broader national increase in mail-order abortions after the Supreme Court’s reversal of Roe v. Wade. The FDA is currently conducting a safety review of mifepristone, the key drug used in medication abortions.

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• “It appears abortion activists are flying over Louisville advertising illegal drugs. They are breaking the law,” — General Russell Coleman, after kentucky attorney

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• “Mayday Health is back at it — flying their abortion pushing-pill-propaganda over Kentucky. Kentuckians deserve better than out-of-state activists pushing dangerous abortion drugs into our Commonwealth,” — Addia Wuchner, the group’s executive director

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