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London City Lionesses sign Nike multi-year front-shirt deal

9/4/2026

Summary

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London City Lionesses signed a multi-year front-of-shirt partnership with Nike.
Nike’s logo will appear on the Lionesses’ jersey on September 4 2026 against Manchester United.
Owner Michele Kang said the deal exceeds the $4 million annual value of the NWSL Atlanta franchise’s front-kit agreement.
Kang added the partnership surpasses sponsorships of some Premier League men’s clubs.
Nike will fund community activation projects and research on female athlete performance.

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Story summary

London City Lionesses signed a multi-year front-of-shirt partnership with Nike.
Nike’s logo will appear on the Lionesses’ jersey on September 4 2026 against Manchester United.
Owner Michele Kang said the deal exceeds the $4 million annual value of the NWSL Atlanta franchise’s front-kit agreement.
Kang added the partnership surpasses sponsorships of some Premier League men’s clubs.
Nike will fund community activation projects and research on female athlete performance.