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UK considers pricing law changes after misleading discounts found

9/6/2026

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Summary

Story summary

UK government spokesperson said they are considering law changes to curb misleading pricing tactics.
Chartered Trading Standards Institute guidance requires retailers to avoid misleading discount claims and ensure genuine savings.
Which? examined 175 offers from eight retailers and found most were cheaper or the same price as other times.
CMA spokesperson said clear discount information helps shoppers as budgets tighten and urged swift enforcement.

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Story summary

UK government spokesperson said they are considering law changes to curb misleading pricing tactics.
Chartered Trading Standards Institute guidance requires retailers to avoid misleading discount claims and ensure genuine savings.
Which? examined 175 offers from eight retailers and found most were cheaper or the same price as other times.
CMA spokesperson said clear discount information helps shoppers as budgets tighten and urged swift enforcement.