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Story summary
- Ford announced the 2028 Fathom electric midsize pickup priced under $30,000.
- The Fathom will ride on Ford’s Universal EV platform.
- Ford will build the Fathom at the Louisville plant starting next year.
- Prototype Fathoms with production-qualified parts target a Q1 2027 rollout, deliveries later 2027.
- Bryce Currie said the line will become an “assembly tree” with three sub-assemblies.
