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iPhone 18 Pro Prices Set to Rise 10–20%

9/6/2026

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Story summary
  • Apple will launch the iPhone 18 Pro series in September 2026 with a new A20 Pro processor.
  • TrendForce forecasts iPhone 18 retail prices rising 10–20% versus 2025 models.
  • Memory costs for the 256 GB Pro model could be nearly 400% higher in 3Q26 than a year earlier.
  • Apple may absorb some cost pressure to keep price hikes moderate amid a weak global macro environment.