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Story summary
- Nike will be removed from the S&P 100 index on September 21, 2026.
- Nike’s market value fell to about $57 billion, roughly 78% below its $264 billion 2021 peak.
- More than half of Nike’s sales now come from promotions, eroding brand premium and pricing power.
- Aggressive direct-to-consumer moves fractured Nike’s wholesale relationships.
- Greater China revenue fell 11% to $5.847 billion.
