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Story summary
- Prime Minister Andy Burnham is allocating up to £1 million a year to expand No 10’s social-media operation.
- The Cabinet Office advertised 13 social-media posts with salaries of £617,246-£731,933, costing taxpayers up to £1.04 million annually.
- Since joining TikTok in May, Burnham posted 200 videos that earned 78.1 million views and 569,000 followers.
- Former No 10 communications director Steph Driver warned that treating influencers as media stakeholders trades accountability for vanity metrics.
