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Apple to launch Readiness app, targeting Whoop and Oura

9/9/2026

26 2 Full Breakdown

Summary

Apple Unveils

Apple will unveil a Readiness app for Apple Watch at Surprise and Shine event on September 9, 2026.
Bloomberg reporter Mark Gurman says the app is a variant of Vitals.
Gurman adds the app aims to compete with Whoop and Oura recovery software.
The app will use heart rate, respiratory rate, temperature, blood oxygen and sleep data.
Apple will announce Series 12 and Ultra 4 watches, rumored to sense heart rate continuously outside workouts.

Summary

Apple Raises Pricing

Apple may price the Watch Series 12 above the $399 Pixel Watch 5, pressuring premium smartwatch pricing.
The rumored 128 GB storage could increase component costs, making the Series 12 pricier than prior 64 GB models.
watchOS 27’s on-device Siri AI, described as a tentpole, may justify a higher price versus rivals.
Apple’s Readiness app targets the subscription-based health market to compete with Whoop and Oura.

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Apple Unveils

Apple will unveil a Readiness app for Apple Watch at Surprise and Shine event on September 9, 2026.
Bloomberg reporter Mark Gurman says the app is a variant of Vitals.
Gurman adds the app aims to compete with Whoop and Oura recovery software.
The app will use heart rate, respiratory rate, temperature, blood oxygen and sleep data.
Apple will announce Series 12 and Ultra 4 watches, rumored to sense heart rate continuously outside workouts.

1 / 2