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L’Oréal Hires Brandstorm Winner Yumi Liberman After Competition

9/8/2026

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Summary

Story summary

L’Oréal hired Yumi Liberman (marketing management trainee) after she impressed judges in the Brandstorm competition.
L’Oréal received 380,000 Brandstorm applications this year, a 58 % rise from 240,000 in 2025.
UK youth unemployment stands at 16.2 % while the overall rate is 4.9 %.
Katrina Collier warned that competition hiring may favor financially strong candidates, creating economic discrimination.

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Story summary

L’Oréal hired Yumi Liberman (marketing management trainee) after she impressed judges in the Brandstorm competition.
L’Oréal received 380,000 Brandstorm applications this year, a 58 % rise from 240,000 in 2025.
UK youth unemployment stands at 16.2 % while the overall rate is 4.9 %.
Katrina Collier warned that competition hiring may favor financially strong candidates, creating economic discrimination.