Story perspectives
Google overhauls Belgium search to meet EU antitrust rules
9/8/2026
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Story summary
- Google rolled out search-result changes in Belgium to meet EU antitrust rules.
- The changes prioritize price-comparison sites such as Expedia over direct business links.
- Nick Fox, Google senior VP of Knowledge & Information, said the changes degrade European user experience.
- Google reported earlier DMA tweaks cut European hotel direct-booking traffic by 30%.
- The European Commission gave Google 60 days to comply or face penalties up to 5% of turnover.
