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South Park Rebrands as “South America” to Mock President Trump’s Renaming Push

9/8/2026, 11:52:12 PM

Satirical Name Change Tied to Trump’s Geographic Rebranding Efforts

The animated series *South Park* announced that its 29th season will be titled South America. The move parodies President Donald Trump’s recent executive orders to rename U.S. geographic features—most notably the August order to rename Lake Ontario “Lake America.” Apple Maps and Google Maps have already reflected the change, underscoring the satire’s timeliness.

Background: Trump’s Renaming Campaign

Since the start of his second term, Trump has sought to replace regional names with “America,” including proposals to rename the Gulf of Mexico and New Mexico. These actions have drawn criticism from Democrats and the creative community, which view them as political grandstanding.

Season 29 Premiere Details

  • Premiere date: September 16, 2026 on Comedy Central, with next-day streaming on Paramount+.
  • Episode rollout: September 30, October 14, October 28, November 11, and November 25.
  • The name change is presented as a “marketing stunt” that aligns with the show’s recent Emmy win for Outstanding Animated Program at the 78th Creative Arts Emmy Awards.

Official Statements & Responses

  • Parker and Stone: The creators cited Apple and Google’s compliance with Trump’s Lake Ontario order as the “bravery and patriotism” that inspired the joke.
  • White House: Spokesperson Taylor Rogers dismissed the series, stating, “This show hasn’t been relevant for over 20 years and is hanging on by a thread with uninspired ideas in a desperate attempt for attention.”

Verbatim Quote

  • “It’s that politics became pop culture.” — Matt Stone

Why It Matters

The rebranding shows *South Park* using satire to respond directly to current political actions, turning a presidential naming agenda into a pop-culture punchline. By tying the stunt to the Emmy victory, the creators amplify criticism of Trump’s attempts to reshape public perception through symbolic name changes. The episode schedule keeps the gag in the public eye throughout the fall season, reinforcing the series’ reputation for rapid, topical commentary.

What’s Next

  • The 29th season will debut on September 16, 2026, with episodes airing bi-weekly through November 25, 2026.
  • No further official statements from the White House regarding the *South Park* name change have been reported.