Story perspectives

Infront sells Hyrox majority stake to L Catterton group

9/9/2026

Summary

Story summary

Infront sold its Hyrox majority stake to an L Catterton-led group, giving co-founders Christian Toetzke and Moritz Fürste control.
The deal values Hyrox at roughly €600 million (about $697 million), according to Bloomberg.
Co-founders Toetzke and Fürste said they will stay involved and will not be removed soon.
Hyrox expects participation to exceed 2 million in the 2026/27 season.
The 2027 Hyrox Championships will be held in Hong Kong, the first outside Europe or North America.

History

Historical Context

The World Marathon Majors, founded in 2006, unified six major city marathons—including Boston, London and Tokyo—under a points system and a $1 million prize pool, and the Association of International Marathons and Distance Races now counts over 300 member events worldwide. The same consolidation logic now drives Hyrox’s 2027 Hong Kong championship, aiming to broaden sponsorship and participant reach beyond Europe and North America.

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Story summary

Infront sold its Hyrox majority stake to an L Catterton-led group, giving co-founders Christian Toetzke and Moritz Fürste control.
The deal values Hyrox at roughly €600 million (about $697 million), according to Bloomberg.
Co-founders Toetzke and Fürste said they will stay involved and will not be removed soon.
Hyrox expects participation to exceed 2 million in the 2026/27 season.
The 2027 Hyrox Championships will be held in Hong Kong, the first outside Europe or North America.

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