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Full Breakdown

EU Sports Commissioner Condemns FIFA’s Plan to Sell World Cup Rights

9/9/2026, 1:28:54 PM

Core Event

European Union sports commissioner Glenn Micallef warned that FIFA’s aborted proposal to sell a 20 % stake in the World Cup’s commercial rights “damages football.” The proposal, announced in July, sparked widespread outrage among fans and officials.

Background & Context

FIFA’s intention to monetize a portion of the tournament’s commercial rights was presented as a way to attract investment, but critics argue it turns the sport into a commodity. The plan coincided with a renewed ethics complaint filed by the human-rights group FairSquare, which lists eight alleged breaches of FIFA’s ethics rules, four of them new, including the privatization effort and a disputed reversal of a red-card ban on U.S. player Folarin Balogun. FairSquare’s complaint links these actions to FIFA president Gianni Infantino’s relationship with U.S. President Donald Trump. Additionally, an umbrella organization representing Europe’s domestic leagues has lodged a complaint with the European Commission’s competition watchdog, alleging that FIFA’s dual role as competition organizer and global regulator creates a conflict of interest and may breach EU competition law. The complaint was recently expanded to cover women’s football.

Official Statements & Responses

Micallef emphasized that accountability rests with national associations and federations, stating, “That’s a decision that belongs to national associations and federations.” He added that sport’s autonomy does not exempt it from legal responsibilities and hinted that competition policy could be used, though he prefers dialogue over litigation. FIFA has not commented directly, but Infantino confirmed he will seek a fourth term as president in the upcoming March election. FairSquare director Nicholas McGeehan called the ethics committee “a paper tiger” but suggested it could be leveraged to remove Infantino, urging the EU to intervene politically.

Criticism & Opposition

He urged the EU to support the ethics complaint and highlighted the broader unease about FIFA’s governance.

Verbatim Quotes

  • “That's a decision that belongs to national associations and federations,” — Glenn Micallef, commissioner
  • “I think [the ethics committee] is a paper tiger, but it is a mechanism that could be usefully deployed,” — Nicholas McGeehan, director of FairSquare
  • “I think there are a lot of football supporters who are dreadfully concerned about the way the game is run, but think that there is no way to fix it," McGeehan said.” — Nicholas McGeehan, director of FairSquare
  • “When those who are passionate about football and institutions come together and send a strong message, then we are a power to be reckoned with," said Micallef.” — Glenn Micallef, commissioner