Full Breakdown
Trump-Linked Super PAC Spending Shapes 2026 Midterm Battles
9/9/2026, 2:55:38 PM
Core Event: New Super PAC and a $10 Million Texas Ad Buy
A newly formed entity, No Going Back PAC Inc., was incorporated in early September and immediately placed more than $25 million in advertising reservations for the 2026 midterm elections. The bulk of the money targets Senate contests in New Hampshire and Alaska, with a separate $10 million television and digital ad purchase aimed at the Texas Senate race between Republican Attorney General Ken Paxton and Democrat James Talarico. The ad buy marks the first major general-election investment by MAGA Inc., the president’s primary super PAC.
Background & Context
MAGA Inc. controls a war chest reported to exceed $400 million. For months, Trump’s team promised to deploy a substantial portion of those funds, but concrete spending had not materialized until the No Going Back PAC reservations were announced. The timing coincides with Trump’s two-day convention in Dallas and the creation of a new PAC that will not have to disclose its donors or founders until mid-October, allowing the operation to remain opaque during the critical early campaign period.
Data & Statistics
- Advertising reservations by No Going Back PAC: $25.8 million total.
- Senate allocations: $9.6 million to New Hampshire, $7.7 million to Alaska; smaller sums to other states.
- Texas ad purchase: $10 million for Paxton’s campaign.
- MAGA Inc. war chest: over $400 million.
Official Statements & Responses
President Trump told reporters that the funds are “my money” and that he can allocate them as he sees fit, adding that he may hold some for the 2028 elections.
Criticism & Opposition
James Talarico’s campaign spokesperson, Ennis, accused “billionaire-backed dark money groups” of lying about the Democrat, framing the ads as an attempt to intimidate a “people-powered movement.”
Verbatim Quotes
- “Billionaire-backed dark money groups are lying about James Talarico because they’re scared of the people-powered movement we’re building to fix this broken, corrupt political system,” — Ennis, Talarico campaign spokesperson.
- “I’m going to spend whatever amount of money necessary to try and help us,” — President Trump.
Conflicting Reports & Gaps
The filing with the Federal Election Commission confirms the $10 million Texas ad purchase, while the New York Times report cites the same figure as part of a broader $25.8 million reservation. No source provides a detailed breakdown of the remaining $15 million, leaving the exact allocation to other races unclear.
Timeline
- Early September: No Going Back PAC incorporated and begins ad reservations.
- June 30: Americans for Prosperity Action reports $3.3 million spent supporting Sununu.
- September 8: Polling locations open for New Hampshire primaries.
- September 9: Voting begins in Rhode Island.
Why It Matters
The infusion of Trump-aligned money into key Senate and House contests could tip competitive races in states such as Texas, New Hampshire, and Alaska, influencing which party controls the Senate during the final two years of Trump’s term. The spending also signals the president’s willingness to act as a “kingmaker” in the Republican Party, shaping candidate selection and policy messaging ahead of the November elections.
