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Story perspectives

Google Reworks European Search to Comply With DMA

9/9/2026

19 4 Full Breakdown

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Story summary
  • Google rolled out European Search changes to comply with the EU Digital Markets Act.
  • The new layout places a specialised vertical search first, followed by two less detailed services.
  • Carousels for hotels, airlines and restaurants move lower and drop real-time pricing.
  • Google reported a 30% fall in direct booking traffic to European firms after earlier DMA tweaks.
  • EU regulators fined Google €460 million for search bias and €430 million for app-store rules, totalling €890 million.