Full Breakdown
Fake Website Mimics Kenneth Cole Israel, Prompting Consumer Warning
9/9/2026, 8:36:07 PM
Impersonating Site Targets Shoppers
The Mashbir department-store network has alerted consumers to a fraudulent website that copies the visual design and name of the official Israeli site for fashion label Kenneth Cole. The counterfeit page is structured to appear legitimate, encouraging visitors to make purchases or submit personal and credit-card information. Mashbir stresses that the site is unrelated to either the Kenneth Cole brand or its own retail chain and is likely to mislead shoppers.
Official Responses from Kenneth Cole Israel and Mashbir
Galit Falah, deputy chief executive officer of Kenneth Cole Israel, emphasized the company’s priority of protecting customers and urged the public to shop only through verified channels. She noted that the brand is cooperating with authorities to have the impostor site taken down. Mashbir echoed this stance, confirming that it is also working with relevant officials to remove the fraudulent page and asking consumers to refrain from entering any personal or payment data on the site.
Consumer Guidance and Risks
Both parties recommend that shoppers carefully check website URLs before completing any transaction and avoid providing personal or credit-card details on sites that are not clearly identified as official brand portals. The warning highlights the broader risk of online fraud, where visually convincing replicas can capture sensitive information and result in financial loss for unsuspecting buyers.
Brand Reach and Potential Impact
Kenneth Cole, founded in 1982 by designer Kenneth Cole, operates in 70 countries and offers products across 32 fashion and lifestyle categories. An incident that undermines confidence in the brand’s online presence could affect its extensive international customer base and erode trust in its e-commerce channels.
Enforcement Efforts and Future Monitoring
Mashbir and Kenneth Cole Israel are pursuing removal of the fake site through legal and regulatory channels. They have pledged ongoing monitoring of online platforms to detect similar impersonations and to act swiftly should additional fraudulent pages appear.
