Full Breakdown
Apple Expands Trade-In Program Ahead of iPhone 18 Pro Price Increase
9/9/2026, 9:00:15 PM
Core Change to Trade-In Valuations
Apple is set to broaden its trade-in program by offering the same higher values for devices that have minor cosmetic defects—such as small display chips or tiny cracks—as it does for perfectly pristine units. The new, more granular pricing model will not reduce a device’s trade-in value under any condition and is expected to roll out across the entire product lineup as soon as Apple’s online trade-in portal is restored after the launch event. The adjustment will apply in the vast majority of countries where Apple runs the program, with only a limited number of markets excluded.
Context of Recent Price Adjustments
In June, Apple raised the prices of most of its hardware. While iPhone models were initially spared, analysts now expect the upcoming iPhone 18 Pro line to carry roughly a $100 price premium over its predecessor, a figure that is lower than earlier speculation of a $200 increase. Apple also refreshed its trade-in values in August, boosting pricing for iPhone, iPad, Mac and Apple Watch devices.
Official Position and Expected Impact
Apple’s stated aim for the revised trade-in scheme is to encourage more upgrades to its latest devices by softening the cost impact for owners of slightly damaged hardware. By treating minor imperfections the same as flawless condition, the company hopes to maximize upgrade potential for the new iPhone 18 Pro and other upcoming products.
Data Points and Scope
Why It Matters for Consumers
The policy gives owners of devices with minor damage the ability to receive full trade-in credit, effectively lowering the net cost of acquiring the latest iPhone. This could reduce price-sensitivity among potential upgraders and support Apple’s broader sales strategy for the newly announced iPhone 18 Pro line.
