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Story summary
- Apple raised the iPhone 18 Pro to $1,199 and the iPhone 18 Pro Max to $1,299, both 256 GB.
- Tim Cook said rising memory and storage chip costs forced the price changes.
- Pre-orders begin on Sept. 12 and the phones launch on Sept. 18.
- Apple unveiled the iPhone Duo foldable, priced around $2,000.
- Apple raised iPhone 16, 17E, 17, and iPhone Air prices by $100.
