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Apple raises iPhone prices after iPhone 18 Pro launch

9/10/2026

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Summary

Apple Raises Prices

Apple raised iPhone prices in the United States and United Kingdom after launching the iPhone 18 Pro and iPhone Duo.
The iPhone Duo folding phone starts at $1,999 (£1,999).
Samsung Galaxy Z Fold8 Ultra begins at $2,099 (£1,899), $100 more than the iPhone Duo.
Retailer Very sold the iPhone 17 Pro for £999, $100 below Apple’s £1,099 price.

Summary

Apple Launches Leasing

Apple launched the iPhone 18 Pro with a $34.99-per-month 24-month Upgrade leasing option.
The firm blamed a global memory and storage chip shortage, driven by AI and cloud demand, for component price hikes.
Tim Cook said rising component costs could force Apple to rethink pricing, per a June Wall Street Journal interview.
Preorders for the iPhone 18 Pro start Sept. 12 with shipments on Sept. 18; Duo preorders begin Oct. 16, shipments Oct. 23.

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Apple Raises Prices

Apple raised iPhone prices in the United States and United Kingdom after launching the iPhone 18 Pro and iPhone Duo.
The iPhone Duo folding phone starts at $1,999 (£1,999).
Samsung Galaxy Z Fold8 Ultra begins at $2,099 (£1,899), $100 more than the iPhone Duo.
Retailer Very sold the iPhone 17 Pro for £999, $100 below Apple’s £1,099 price.

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