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Story summary
- Samsung launched three new foldable phones in London on July 22, 2026.
- Samsung is projected to hold a 32% global foldable-phone market share in 2026.
- Apple aims for a 25% foldable-phone share with its first foldable iPhone.
- 30% of U.S. Galaxy Z Flip8 buyers switched from other brands, many first-time foldable users.
- Samsung upgraded Smart Switch to let iPhone users transfer data wirelessly via QR code.
