Story perspectives

American Eagle shares plunge 14% on flat margins forecast

By Drooid · Sep 11, 2026, 2:08 PM UTC · How we work

Summary

Story summary

American Eagle Outfitters shares fell 14% after the retailer forecast flat third-quarter gross margins.
Second-quarter revenue reached $1.4 billion, beating Wall Street expectations.
The ‘Great Jeans’ campaign starring Sydney Sweeney added over 700,000 new customers.
The campaign generated roughly 40 billion impressions.
Morgan Stanley warned earnings are unlikely to improve, with shares down 45% year-to-date.

1 of 1

Story summary

American Eagle Outfitters shares fell 14% after the retailer forecast flat third-quarter gross margins.
Second-quarter revenue reached $1.4 billion, beating Wall Street expectations.
The ‘Great Jeans’ campaign starring Sydney Sweeney added over 700,000 new customers.
The campaign generated roughly 40 billion impressions.
Morgan Stanley warned earnings are unlikely to improve, with shares down 45% year-to-date.