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Dopamine “fake checkout” sites spread globally, raise privacy fears

By Drooid · · How we work

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Story summary
  • South Korean developers launched dopamine sites that simulate shopping, food delivery and travel bookings without real payment.
  • The model spread globally in spring 2026, prompting projects like Canada’s Imaginair shop and a U.S. Fake Haul megastore.
  • Users report that fake checkouts give a momentary dopamine rush, and some later make real purchases.
  • The sites track user data and sell it to marketers, raising privacy concerns.