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BJP Launches Statewide Anti-Drug Yatra Campaign in Punjab

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Campaign Structure and Timeline

The Bharatiya Janata Party (BJP) will begin a coordinated anti-drug public-awareness drive in Punjab on September 18, 2026. Four yatras will start simultaneously from Lakhanpur (Pathankot) in the north, Takht Sri Damdama Sahib (Talwandi Sabo) in the Malwa region, the Sri Anandpur Sahib-Fatehgarh Sahib area, and the Veer Bhoomi Memorial in Fazilka near the India-Pakistan border. The yatras are planned to run for roughly 12 days, concluding on September 30, 2026, and to traverse all 117 Assembly constituencies in the state.

Key Leaders and Expected Participation

BJP national president Nitin Nabin is slated to flag off the four yatras, while Union Home Minister Amit Shah is also expected to take part, including attendance at a major rally on the campaign’s final day. Party sources describe the initiative as a grassroots effort to bring anti-drug messaging directly to villages, youth groups, and local communities across Punjab.

Official Statements & Responses

Party officials have framed the yatras as a “massive public-awareness campaign” aimed at building a broader social movement against drug abuse. The BJP’s outreach plan emphasizes traveling in publicity vehicles, holding interaction programmes, and encouraging community participation to highlight the harmful impact of drug consumption.

Intended Impact and Outlook

The campaign seeks to raise awareness among Punjab’s population, particularly young people, about the dangers of drug abuse and to foster collective action against the problem. By covering every assembly constituency, the BJP aims to demonstrate a statewide commitment to tackling drug-related issues ahead of upcoming electoral cycles. The scheduled conclusion on September 30, 2026 will allow the party to assess the reach of its messaging before the next phase of political activity in the region.