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Story summary
- Taobao reports cumulative sales of “ugly” products exceeding 230 million yuan since 2020.
- The second Treasured Uglies Art Exhibition runs in Hangzhou from Saturday to September 27.
- The exhibition’s “Ugly, But Mine” theme occupies nearly twice the area of last year’s event.
- Hu Yu, project lead for the Uglies Award, says consumers buy emotions, stories and self-expression.
- Small, medium and micro enterprises account for 85 percent of all products sold on Taobao.