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Story summary
- L.L.Bean finished a four-year, $50 million renovation of its flagship Freeport, Maine store.
- CEO Greg Elder says the brand will remain in Freeport, Maine.
- The Freeport location is the only stand-alone L.L.Bean store open 24 hours daily, year-round.
- L.L.Bean will not discontinue its daily catalog despite a 10%-14% yearly mailing-volume drop.
- Elder says the company avoids AI because of its energy and water impact and brand mismatch.