Story perspectives
Princes switches mackerel to cheaper jack, consumers complain
By Drooid · · How we work
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Story summary
- Princes' supplier replaced traditional tinned mackerel with cheaper jack mackerel.
- The switch responds to declining Atlantic mackerel stocks caused by years of overfishing.
- Jack mackerel provides roughly half the omega-3 and one-third the vitamin B12 of regular mackerel.
- Princes announced the October switch, stating jack mackerel meets Marine Stewardship Council sustainability standards.
- Consumers reported poorer taste, texture and unclear labeling after the substitution.
